What is CEO Barbie World?

My idea is to have each new Barbie have a QR Code and a serial number. This code will link each doll to the website where you can enter the CEO Barbie World. Each serial number will link to an online version of the doll. From there, the owner can personalize its appearance and clothing. Then, the owner will be able to control the doll’s daily activities. There will be a range of things to do, from applying for a job, to interviewing, to accepting and doing the job and getting paid. This world is created to teach girls about different careers and how to gain valuable skills and experience through a job. They will earn play money and get to make purchases such as accessories, fashion, cars and houses. It will also teach them about finances and how to budget and save.

CEO Barbie World Launch!

**Disclaimer: This is just something I created for my Master's degree class. I needed to create a blog for mothers to share their stores and ideas. So followers, please do not think this is a real product! I do not own rights to Mattel, Barbie or anything copyrighted by the company**

I chose to rebrand Mattel’s Barbie. This product has been around since 1959. This timeless classic served as our best friends when we were young girls and now as we grow older, some dolls become our prized collectables. So keeping this in mind, how would I rebrand such an American icon? I wanted to build a whole new digital world for these dolls. I came up with the idea by looking by and thinking about what I did with my Barbie doll. I created personalities for each of them and gave them roles to carry. Why not keep up with the times and do the same thing online?